Over To You 🎥

STEP 1: Watch the video above

STEP 2: Film a B-Roll video, or use one that’s already in your camera roll, eg:

BUSINESS B-ROLL IDEAS:

• Packaging orders
• Creating content, eg. Photographing your products
• Writing on your whiteboard
• Writing in your planner
• Tidying your workspace
• Making your products (if handmade)
• Writing thank you notes
• Admin, eg. On your laptop answering emails

LIFESTYLE B-ROLL IDEAS:

• You making coffee
• You drinking coffee
• Working out or walking
• You with your kids or pet
• Writing in a journal
• Eating
• Doing your hair or makeup
• Cleaning

STEP 3: Use this audio to create the Reel

STEP 4: Add the text

• OPTION 1: A business milestone or why you launched your business
  • “I launched my business, thinking I’d only get a few orders. Now I ship worldwide & just sent my first order to Ireland!”
  • “You spend all your time setting goals for the future, but you don’t realise you just SMASHED the goal you had a few years ago!”
  • “Three years ago I made our very first product, & it’s been a wild ride since then! One minute you’re stressed over sales or fighting imposter syndrome. The next you are so proud, reading feedback from customers, packing orders and excited for new things to come. I still have so much to learn and we are still so small but we have some a long way! None of it would have happened if I didn’t just start"

💡 See examples 1 - 3 in the video above to see this in action!

• OPTION 2: Something your ideal customer needs to hear

  • "You should read this… so many of your happiest days haven't happened yet. There are people you're going to love, people who are going to love you unconditionally. Places you haven't been that you're going to discover. You have so much life ahead. Trust it!"

  • “Lately I’ve been reminded that no amount of worrying or analysing can give you control over what happens next. Loosen your grip.”

  • Life lesson: When you’re old and grey, you’ll be wishing you soaked up these “good ol’ days” more and didn’t sweat the small stuff.”

💡 See examples 4 & 5 in the video above to see this in action!

STEP 5: Write your caption and create your Reel Cover.

STEP 6: Share a Poll to your Story to drive engagement approx 10 mins before posting the Reel. You can also reply to a few DMs or Stories.

STEP 7: Post the Reel & reply to comments as they come in.

Over To You 🎥

STEP 1: Watch the video above

STEP 2: Download the free app called "Capcut"

STEP 3: Follow the tutorial in the video above to customise this template: https://www.capcut.com/template-detail/7245468721987243269?use_new_ui=0&template_id=7245468721987243269&enter_from=template_detail&share_token=12658351-A395-4306-9924-2183CEC47F61&platform=copy_link&region=NZ&language=en&is_copy_link=1

STEP 4: Use this audio to create the Reel

STEP 5: Add the text

• OPTION 1: An announcement

  • POV: You just found out that our Pure Collection is 20% off for the next 72 hours

     

• OPTION 2: Connect your audience to your products

  • POV: The courier just delivered your [biz name] package

  • POV: You realise you don’t need to spend hundreds on skincare for beautiful skin

  • POV: You finally discovered the perfect catch-all tray for your kitchen

  • POV: You finally find the comfiest Tee which goes with everything isn’t crappy for the environment

  • POV: You find the cutest bath bombs that don’t make your skin itch

• OPTION 3: Something relatable to your ideal customer
  • POV: When you put the kids to bed & you can eat your snacks in peace

STEP 6: Write your caption and create your Reel Cover.

STEP 7: Share a Poll to your Story to drive engagement approx 10 mins before posting the Reel. You can also reply to a few DMs or Stories.

STEP 8: Post the Reel & reply to comments as they come in.